Training module “Try British Marketing Education”

Training module “Try British Marketing Education”

Students are taught not only to analyze big data, but also to calculate business strategies and operations.

Bill Boulding, Dean of Duke University’s Fuqua School of Business

Seb Murray, BusinessBecause.

study abroad



The International Business Institute Business School begins the business season with a traditional introduction to MBA programs

MBA program test drive "Try True MBA"

The International Business Institute Business School begins the business season with a traditional introduction to MBA programs.

Why learn management? How is the MBA program? What do they talk about in business school classes? What can ethan frome summary video you learn in two hours and apply in your business?

Answers – on Saturday, September 10, on the test drive of the MBA program “Try True MBA”. Come and test this MBA program!

Audience: owners and top managers of companies; heads of functional divisions; specialists planning a career development.


10: 00-12: 00 – Secrets of growth of return on assets due to adjustment of operational processes. Lyudmila Batenko:

"Tree" return on assets. Organizational processes, their characteristics and optimization. What limits our income: identifying bottlenecks. Changing operating process parameters and sensitivity analysis of return on assets.

13: 00-15: 00 – Status and efficiency: “rule” or “manage”? Elena Ryzhkova:

How do the personal characteristics of owners and managers of Ukrainian business affect the activities of the companies they lead? How to identify the missing competencies of the top team? How to compensate them? Trust or check? Strengths and weaknesses of the culture of relationships. What tools to use to achieve balanced development?

Lyudmila Batenko – Ph.D., lecturer in MBA programs at IIB, certified quality management manager of the German and European Quality Associations, certified trainer of the German organization REFA, director of the IIB Productivity Center. Associate Professor, holds an MBA (University of Economics and Law, Aix-Marseille, France), a diploma from the European Foundation for Management Development.

Elena Ryzhkova is a lecturer in MBA programs at IIB, an international consultant for management and organizational development, certified according to the Amsterdam standard (Certified Management Consultant, CMC), business coach, first person coach. Partner of the company “JANSEN”. Management experience of more than 15 years as a director of PR, marketing, CEO. Expert in organizational diagnostics and development of management teams.

Date and place: September 10, 2016, 10:00, Kyiv, Brest-Litovskoe Shosse, 8A

Registration fee – 200 UAH.Contact phone: +38 044 585 00 33Registration at the link:



July 13 IIB invites to a motivational meeting on how to inspire children with parental success

How to raise a business partner in a child?

On July 13, the International Business Institute invites everyone who has found themselves in business, company owners, top managers, start-up executives, as well as everyone who has grown-up successors (14-18 years old) to a motivational meeting “ How to raise a business partner in a child? “.

When business is a lifestyle, its nature is manifested in everything: in speech, in actions, in thinking, in solving problems, in dreams … And, of course, it is impossible not to manifest it in the family, especially if you have children. How to pass on to the younger generation all the accumulated knowledge, give your experience and learn to navigate in today’s rapidly changing world? How to grow a child’s business thinking, how to help him decide on the choice of his place in life? A meeting with Dmitry Onashchenko, a successful businessman and family man, will help answer these and other questions.

The main issues of the meeting:

What should a parent be like for a child to be inspired by his success? How to establish a business relationship with a teenager? How to build business training for teenagers? What is the minimum of business knowledge a child needs to succeed in life? What do teenagers themselves think about business and what are the requirements for business training?

Invited guest: Dmitry Onashchenko – CEO, entrepreneur, business consultant, professional coach. Expert in strategic marketing, operations management and project management. He has held senior positions at MAXUS (Executive Director), Almeo Group (CEO), Int Invest, Foxtrot (Project Manager, Regional Director), prostoZNO (owner).

The meeting will be moderated by Zhitnyaya Diana, head of the BeezzCraft business club for teenagers at the International Business Institute.

Date, time, place: July 13, 2016, 19:00, Yaroslavsky Lane, 1/3 (m. Kontraktovaya Square), HUB 4.0, Education Hall.

Contact phone: (044) 585-00-33.

Come with the kids! A gift for every family!




Customer Experience course in the program of the British Royal Institute of Marketing

Training module "Try British Marketing Education “

Is there a type of business that may not have customers and consumers? This is impossible!

That is why one of the key tasks of a marketer is to understand how customers behave and learn to manage this behavior to build long-term profitable relationships. All the necessary theories and practical approaches can be found in the Customer Experience course in the program of the British Royal Institute of Marketing.

Training module "Try British Marketing Education"

Topic: "Customer Experience"

Target audience: heads of marketing departments, marketers, marketing specialists, employees of companies whose scope includes marketing functions


10:00 – 10:30 – registration of participants, welcome coffee 10:30 – 11:30 – lecture "Customer Experience" (Alexander Bakka) 11:30 – 12:00 – coffee break, informal communication 12:00 – 13:00 – continuation of the lecture "Customer Experience" (Alexander Bakka)

Key points:

Customer expectations

Factors influence customer buying behavior (B2C & B2B) Customer Satisfaction

Customer Experience components

Customer journey Moments of truth Touchpoints Customer Experience Management

Lecture language: English (at least upper intermediate), Russian.

Speaker Alexander Bakka is a lecturer at The Chartered Institute of Marketing at IIB, 14 years of work in the international system business – Philip Morris, Canon, Shafer Shop, Viasat (MTG). Successful experience in building a sales and team management system in B2C and B2B areas in the following industries: FMCG, service delivery, consumer electronics and IT, telecommunications. Alexander Bakka is the founder of the SalesVector consulting group and a member of the Board of Experts of the B2B Ukraine professional community

Date: September 3, 2016, 10:30, Kyiv, Brest-Litovsk highway, 8A

Organizer: Business School “International Institute of Business”.

Organizational fee – 50 UAH.



The International Business Institute Business School offers participation in a leadership workshop

MBA Test Drive – Try True MBA

The International Business Institute Business School continues to introduce potential clients to teachers in MBA programs at this institution. A workshop on leadership and its various facets will be held on 21 February as part of such preparatory work.

During the event, participants will receive answers to questions about what is charismatic and situational leadership, whether charisma can be developed and how to do it right, how to achieve goals in doing business with people in today’s complex environment. The prospects for 2020 will also be discussed: what to be prepared for, what key knowledge and skills will be needed to be successful in the future.

Such a workshop will be in demand primarily for owners and top managers of companies, heads of functional units, as well as professionals planning to develop a managerial career.

The speaker of the test drive will be one of the most charismatic teachers of IIB Ruslan Lemeschuk – a certified business coach (SBTA), a member of the British Community of Psychologists, an expert from a number of leading industry associations. He teaches MBA programs at IIB, author of specialized courses in change management and business development, personnel management, leadership and business communications.

In addition, he is a practicing expert in the field of strategic business development and organizational performance management, creation of corporate training centers, human capital and knowledge management. The teacher has many years of experience in management positions, he knows firsthand what are the professional “challenges”, complex, complex tasks of improving the efficiency and effectiveness of business. In 2013, Ruslan Lemeschuk was recognized as one of the best HR directors, entered the top HR directors of Ukraine according to “Investgazeta”.

The event will take place on February 21 (Tuesday) 2017 at 19:00 at the address: Yaroslavsky Lane, 1/3 (m. Kontraktovaya Square), HUB 4.0, Evolution Hall.


18:30 – 19:00 – registration of participants, welcome coffee; 19:00 – 20:00 – Ruslan Lemeschuk “Leadership 2.0. Challenges of the present and prospects – 2020 “; 20:00 – 20:30 – coffee break; 20:30 – 21:30 – Ruslan Lemeschuk “Leadership 2.0. Challenges of the present and prospects – 2020 “(continued). Question and answer session.

Registration fee – 100 UAH.

You can find out details by phone: 044 585 00 33.



On March 4, IIB invites you to a free master class on staff motivation

Intangible motivation of staff

On March 4, the International Institute of Business invites to a free master class “Intangible motivation of staff in a limited budget”, which will be held at 18-30 in the restaurant "Franco Royal" (Kiev, 16/2 I. Franko St.). The program of the event includes not only the master class itself, but also the presentation of the International Institute of Business programs, as well as informal communication and answers to questions of interest to the listeners. Managers of all levels – owners are invited to the event, heads of structural divisions, heads of HR divisions. Master class program: